Say it plainly
"Get paid for the drive," not "optimize travel-based revenue streams."
Brand
FrameOS, in twilight.
The brand borrows from the shot every real estate photographer knows: the twilight exterior. Deep blue-hour sky, warm light in the windows, and the corner marks of a viewfinder.
Logo
A frame around a roofline.
Four viewfinder corners in window-glow amber frame a simple roofline. It reads as a camera and a house at once, and holds up at favicon size.
FrameOS
Colour
Blue hour, with the lights on.
Night#0B1020
Ink#121829
Dusk#1E2A4F
Window glow#F2A93B
Glow, text on light#B8740F
Paper#F4F3EF
Mist#A9B3CC
Type
A clean sans, with a photographer's handwriting.
Geist Semibold
HeadlinesGet paid for the drive.Geist
Body and UIFrameOS books the shoot, prices the drive, delivers MLS-ready media, sends the invoice and keeps your books.Caveat
Handwritten notesmy actual booking page, recorded liveGeist Mono
Numbers and receiptsZONE 3 · 62 KM · +$45.00 · MLS-READYTagline options
Pick one, or mix and match.
The site currently uses the first one.
- The whole studio, in frame.
- Book it. Shoot it. Ship it. Get paid.
- The operating system for real estate photographers.
- Spend tomorrow shooting, not invoicing.
- Built by a photographer who got tired of the admin.
- Run your studio by conversation.
Voice
Talk like a photographer, not a SaaS company.
Use the trade's words
Listings, twilights, MLS, square footage, agents, brokerages, drive time.
Be honest about gaps
Say what isn't built yet. Photographers trust a straight answer.
Show the real product
Real screens with demo data, never mock interfaces that don't exist.